HELM — The Fractional CMO Practice System
I step in as your fractional or interim CMO — building the demand generation engine, positioning, and GTM systems that get you to the next growth stage. Typically 2–3 days a week, structured around what your business actually needs.
● 2 of 4 seats open — Q4 2026
Jamie Torres
Fractional CMO
Growth leadership trusted by teams at
Former VP Marketing, Series C SaaS
Led 3 GTM launches past $10M ARR
12+ years in growth marketing
Three ways to work together.
Every engagement starts with a conversation about where you are and what growth means right now. Most clients land in one of these three models.
01
Fractional CMO
Ongoing marketing leadership. 2–3 days/week.
Best for: Post-PMF companies scaling a repeatable growth engine
02
Interim CMO
Full engagement while searching for a permanent executive.
Best for: Companies actively hiring their next full-time CMO
03
Project & GTM
Defined-scope strategic engagement for a critical moment.
Best for: Launches, repositioning and growth audits
Results, not just reach.
A snapshot of outcomes from recent engagements. Full case studies below.
4×
average MQL lift
$40M+
pipeline influenced
6
GTM launches led
7 mo
average CAC payback
Selected growth engagements
Series A SaaS
No repeatable pipeline. Growth depended heavily on the founder’s personal network.
MQL volume up 4×; CAC payback reduced from 14 months to 7.
Series B Fintech
Unclear category positioning ahead of a major product launch.
1,200 qualified signups in the first 30 days; coverage in 3 major trade publications.
The operator
“The best marketing systems make growth easier to see, easier to manage, and harder to fake.”
How an engagement starts.
01
Discovery Call
Understand the business, growth system and immediate constraint.
02
Growth Audit & Proposal
Identify the highest-leverage opportunities and define the engagement.
03
Onboarding
Align people, goals, systems, reporting and priorities.
04
Ongoing Partnership
Operate alongside the leadership team and continuously improve the growth engine.
Common questions.
A fractional CMO is an ongoing, part-time leadership engagement. An interim CMO steps in at greater capacity while you search for a permanent executive or bridge a leadership transition.
The role is designed to make your existing team more effective. I set priorities, operating rhythms and performance standards while helping you determine the right hiring and agency mix.
Ongoing work is typically structured as a monthly leadership retainer. Defined GTM, positioning and audit work is scoped as a fixed engagement with clear outcomes and decision points.
The best fit is usually a venture-backed or PE-backed company from post-PMF through growth stage, where marketing needs stronger leadership before the company is ready for a full-time CMO.
Capacity is intentionally limited. After an initial conversation, the next step is a short growth audit and proposal that confirms the right start date, scope and engagement model.
Availability
If you’re evaluating fractional marketing leadership, let’s talk — no pitch deck, no retainer lock-in until it’s the right fit.