Work

Recent engagements.

Recent engagements.

Metric-first growth stories for the moments where a company needs more than another campaign.

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Company Stage

Engagement Model

Abstract architectural grid representing a repeatable growth system

Series A SaaS

No repeatable pipeline. Growth depended heavily on the founder’s personal network.

MQL volume up 4×; CAC payback reduced from 14 months to 7.

Engagement model

Abstract dark blue architectural form representing product positioning

Series B Fintech

Unclear category positioning ahead of a major product launch.

1,200 qualified signups in the first 30 days; coverage in 3 major trade publications.

Engagement model

HELM

The Fractional CMO Practice System.

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