A fractional CMO is an ongoing, part-time leadership engagement. An interim CMO steps in at greater capacity while you search for a permanent executive or bridge a leadership transition.

The role is designed to make your existing team more effective. I set priorities, operating rhythms and performance standards while helping you determine the right hiring and agency mix.

Ongoing work is typically structured as a monthly leadership retainer. Defined GTM, positioning and audit work is scoped as a fixed engagement with clear outcomes and decision points.

The best fit is usually a venture-backed or PE-backed company from post-PMF through growth stage, where marketing needs stronger leadership before the company is ready for a full-time CMO.

Capacity is intentionally limited. After an initial conversation, the next step is a short growth audit and proposal that confirms the right start date, scope and engagement model.

The first phase is designed to make that clear early. We define the constraint, expected outcomes and operating rhythm before extending into a longer partnership.

I set strategy, channel priorities, budgets and performance standards. Execution can sit with your internal team, specialist partners or an agency — the operating model is designed around the work you already have.

Yes. A fractional engagement often clarifies the scope, team design and scorecard for the permanent CMO role. I can support the transition without making the company dependent on me.

Engagements are usually cash-based so the relationship stays clear and operational. Equity may be considered selectively when the business stage, scope and risk profile make it appropriate.

You will see a concise operating view of pipeline, conversion, efficiency, learning and the next decisions. The purpose is not to produce a reporting artifact; it is to help the leadership team act with confidence.